President of JSC "Medicine" Grigory Roytberg spoke at the forum "Russian Healthcare Week-2018"
President of JSC Medicine, Academician of the Russian Academy of Sciences, Honored Doctor of the Russian Federation Grigory Roitberg took part in the session "Carte blanche of loyalty: to which clinic do patients return?" Grigory Efimovich shared with the participants of the Vademecum MedDay Congress his opinion on how to win, he shared his opinion on how to win the loyalty of patients. The academician's opinion was shared by the majority of the audience.
Speakers and guests of the congress in a lively discussion format discussed the issues of attracting and retaining patients. Today, in a world overloaded with advertising, clinics need to constantly work to improve customer service and improve the quality of services.
“When working with patients, I think the most important thing is to constantly improve the quality of medical services and customer service. Implementation of the best European and world standards in the work of the clinic is a manifestation of patient care. This attitude allows them to maintain and increase their loyalty, ”said Grigory Roitberg.
Top managers of the medical business also discussed the systems of standardization and quality control of medical care and the reasons for their choice, spoke about the strategies for the development of medical institutions.
“We set ourselves the task of being the best, therefore we are constantly looking for the best practices and strive to meet the most stringent quality standards of medical care,” said Grigory Roitberg. - We were the first in Russia to receive accreditation according to JCI international quality standards for medical care and have already twice confirmed our compliance with these standards. This system gives us the opportunity to reasonably, in numbers, speak with personnel on any production topic. The ISO quality management system, according to which we are also certified, sets strict parameters regarding the conduct of medical procedures, the arrangement of premises and the work of personnel. All this helps to ensure the work of consistently high quality. "
All experts attending the congress noted the importance of working with staff and increasing their motivation and agreed that today material incentives are receding into the background. “First of all, I support the non-material motivation system. For example, for doctors and nurses, we organize internships in the best foreign clinics. We hold conferences and master classes of leading world specialists in our clinic. For conducting scientific activities, employees receive a salary increase. We have a photo gallery of the best medical staff who have worked in the clinic for over 10 years, ”said Grigory Efimovich.
The Vademecum MedDay Congress brought together a large number of managers and medical business owners, chief physicians and heads of departments of paid services of public medical institutions, investors, IT specialists, representatives of manufacturers and suppliers of medical equipment. Each of those present found a lot of interesting things for themselves at the event.
About the clinic
JSC "Medicine" (Clinic of Academician Roitberg) was founded in 1990. This is a multidisciplinary medical center, consisting of two medical buildings with a total area of 35 thousand square meters 2 and including a polyclinic, a hospital, a 24-hour ambulance and the ultra-modern Sofia Oncology Center. More than 300 doctors of 67 medical specialties work here. This is the first clinic in Russia to be accredited according to the international JCI standards. JSC "Medicine" (the clinic of Academician Roitberg) was recognized as the best private clinic in Moscow by the jury of the Moscow festival in the field of health care "Formula of Life = -2012". The clinic is certified according to international standards ISO 9001: 2008, is a winner of the European competition for quality EFQM Awards 2012 and a laureate of the RF Government Prize in the field of quality.
For more information, please contact:
Public Relations Specialist JSC "Medicine" (Clinic of Academician Roytberg)
Phone: (499) 250-84-96